Custom CRM and business software, built industry by industry
We design and build our own CRM, quoting and operations platforms, each one shaped around how a specific industry works. Here are four of them: what they do, who they are for and how they look in action.
NEXUS HealthCRM for plastic surgery and aesthetic clinics
NEXUS Health is patient management software for plastic surgery and aesthetic clinics. It brings consultations, quotes, surgeries and post-op follow-up into one place, and uses AI to show the team which patient needs attention first.
AI-prioritized inbox
Every WhatsApp message is ranked by urgency, so a post-op concern never waits behind a routine question.
Consultations & patient profiles
History, documents and next steps for every patient in a single profile.
Surgery quotes
Build, send and approve procedure quotes without leaving the CRM.
Surgery calendar & checklist
Schedule procedures and confirm every pre-op requirement before surgery day.
Post-op follow-up
A recovery timeline with scheduled check-ins, photo reviews and follow-up visits.
Documents & finance
Consent forms, pre-op documents and payments organized by patient.
Craft Build CRMCRM for contractors and construction companies
Craft Build CRM is construction management software for contractors and remodelers. It follows every job from the first lead to the final invoice and shows the real profit of each project while the work is still underway.
Lead & sales pipeline
Capture leads, track every opportunity and see what needs action today.
Estimates & proposals
Line-item estimates with markup and margin calculated automatically.
Built-in e-signature
Clients sign proposals online, with no per-envelope fees.
Jobs by production stage
Track every active job by stage, customer and priority.
Crew scheduling
Plan crews around their real capacity, not just open calendar slots.
Job costing
Budget vs. actual by category: materials, labor, permits and subcontractors.
Invoicing & online payments
Send invoices, accept card payments and keep receivables under control.
Customer portal
Clients check progress, pay and message you — no account required.
CerebroAgency management software we built for our own operation
Cerebro is the operating system LathroPC runs on. It connects revenue, clients, Google and Meta ad performance, server monitoring and teamwork in one place — proof that we build the same kind of software we use every day.
Operations overview
Revenue trend and revenue mix by client, at a glance.
Ads intelligence
Google Ads and Meta spend, leads, ROAS and conversions compared across clients.
Client management
Status, projects, tasks and billing for each client in a single record.
Infrastructure monitoring
Server health and SSL certificate checks with automatic alerts.
Secure vault
Centralized access and credentials with role-based permissions.
Team workspace
Channels, direct messages, boards and pages for the whole team.
Cerebro AI
An AI assistant that answers questions about clients, finance, ads and tasks in plain language.
Automatic invoicing
Electronic invoices issued automatically through Chile's SII from each subscription.
WAM CotizacionesQuoting software for an industrial equipment distributor
WAM Cotizaciones is the custom quoting software we built for WAM Chile, an industrial equipment distributor. It replaced Excel-based quotes with a system that calculates, formats and tracks every quote — and brought 24 years of quote history with it.
Quote builder
Pick products from the catalog; subtotal, VAT and total are calculated automatically.
Branded PDF quotes
Professional PDFs with specs, photos and commercial terms in one click.
Share via WhatsApp
Send quotes through a secure link or WhatsApp in seconds.
Approval workflow
Every quote moves through draft, sent, approved, rejected or expired.
Field visits
Sales reps log client visits with photos and notes.
Commissions & sales log
Sales orders, invoices and commissions tracked by salesperson.
Sales reports
Quotes by month, conversion rate and results by salesperson.
24 years of history
Every quote since 2002 is migrated, searchable and preserved exactly as issued.
The same engine powers every product.
AI agents
Agents that read, decide and act inside your workflows.
Automations
End-to-end workflows across your tools and data.
Automatic invoicing
Electronic invoicing for Chile's SII and U.S. billing.
Recurring billing
Subscriptions and recurring charges, fully hands-off.
SMS & WhatsApp
Automated messages and follow-ups by SMS and WhatsApp.
Integrations & dashboards
Connect anything and see it in live dashboards.
Custom software, explained
What is a custom CRM?
A custom CRM is customer management software designed around your own process — your stages, documents, rules and integrations — instead of a generic tool you have to adapt to. NEXUS Health, Craft Build CRM and WAM Cotizaciones are three examples, each built for a different industry.
Can you build a CRM or ERP for my industry?
Yes. We have built platforms for plastic surgery clinics, contractors, industrial distribution and agency operations. We start by mapping how your team actually works, then build the first version around the process that costs you the most time.
Does it integrate with WhatsApp, Google Ads, Meta and SII e-invoicing?
Yes. Our platforms connect with WhatsApp, SMS and email, Google Ads and Meta, payment gateways such as Stripe, and electronic invoicing for Chile's SII, along with any system that offers an API.
Can you migrate my data from Excel or an old system?
Yes. For WAM Chile we migrated 24 years of quotes, from 2002 onward, into the new system, and every historical document can still be retrieved exactly as it was issued.
Do I own the software?
Yes. You own the code and the data. No lock-in and no recurring per-user fees for software you already paid to build.
Have a process that deserves its own software?
Tell us how your team works today. We will show you what a custom platform could automate — and what it would take to build it.
